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Contractor Evolution - Secrets of $10MM Contractors: 6 Steps to Freedom
Episode 244
How do you know if youāre ready to scale? Itās all about your net profit. If your margins are thin, DO NOT SCALE. Depending on your industry, you should be netting 10-20% before you even THINK about scaling up. Systemize, optimize, and obsess over efficiency. Then, make a plan for sustainable growth.
Contract Evolution | Leading The Change In The Green Industry - Mark Sedgley
Episode 243
Change management can feel overwhelming. Gantt charts, SOPs, endless check insā¦ But hereās a secret. Thereās one simple change management principle most contractors overlook. Storytelling. When you bring people into the story of your business, into the āwhyā behind the change and the vision the change is going to fulfilā¦ ā¦youāll be amazed at how quickly people jump on board.
Contractor Evolution | 4 Mindset Shifts For When You Want To Give Up
Episode 242
Running a contracting business can feel life or death. Youāre responsible for other peoplesā income. Your customers are entrusting their homes in your hands. Your family relies on you to provide for them. The buck always stops with you. But hereās a hard truth: your business is not life or death. The reality is, no matter what happensā¦ ā¦youāll be fine.
Contractor Evolution | Is SEO Dead? Modern Contractor Marketing Tips
Episode 241
90% of contractors take the WRONG approach to Meta ads. 1ļøā£Have someone make your creative. 2ļøā£Run the ads 3ļøā£Hope for the best š¤ Instead, according to contractor marketing expert Phil Risher, you should make ORGANIC content first, figure out what drives engagement, and then reuse THAT as your ad creative. This simple shift can save you thousands in wasted ad spend.
Contrator Evolution |: Do Free Vacations Close More Deals? John Dwyerās CRAZY Strategy
Episode 240
Does your brand feel the same as every one of your competitors? Youāre not alone. In the trades, it can be hard to truly stand out. To your customer, every company looks about the same. And EVERYONEāS website says theyāre the best. So how do you stand out? According to John āJDā Dwyer, the key is being different. Or as he calls it, being the āUNā in your industry. Unconventional, unlike everyone elseā¦ maybe even a little weird.
Contractor Evolution | Do Virtual Quotes REALLY Close More Jobs? (Contractor Sales Tips)
Episode 239
With all the AI sales tools coming out, you may be wonderingā¦ ā¦are sales reps being replaced? According to Liveswitch CRO and contractor sales expert James Hatfield: not yet. But, technology will continue to make selling easier for reps and MUCH more convenient for homeowners. If you havenāt started modernizing your sales process to match the modern buyerās expectations, this is your sign to start.
Contractor Evolution | Why 700K People Are Watching Drywall Videos (Strategy Revealed)
Episode 238
Is making content worth it for contractors?<br/> Ben Degros, The Vancouver Carpenter, built a following of over 700K subscribers by making drywall videos. BUT he had to dedicate a massive amount of time and energy to his channel.<br/> In a world filled with more and more noise, donāt underestimate how much work it is to create an online brand that resonates with your audience. Itās not about going viral; itās about offering value to your customers before they start working with you.
Contractor Evolution | The #1 Mistake Contractors Make With Coaching (Costly!)
Episode 237
If you, like MANY contractors out there, are thinking about a business coachā¦ ā¦how do you pick the best one? With so many options out there, itās WAY too easy to get swindled by a smooth talker with no real track record or, more likely, to pick a perfectly good coaching solution that just isnāt perfect for you. Today, Breakthrough Academyās own Brendon Toyne joins us for a deep dive into picking the best coaching solution for your business.