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Yes, there’s demographic challenges. Yes, the economy plays a role.
But our industry has REALLY missed the mark on attracting the next generation.
Today’s guest is the one and only Aaron Witt, founder of BuildWitt and host of the Dirt Talk podcast.
He’s on a mission to empower the next generation of tradespeople and bridge the gap between the old guard and the next wave of talent.
In this episode you’ll learn:
• Why the construction industry is partially at fault for the lack of new skilled laborers
• The employer branding mistakes you’re definitely making, and what to do instead
• And what different generations owe each other to solve the workforce crisis
If you care about the future of your team, your business, and the trades as a whole — this one’s for you.
Click the links below to learn more about Breakthrough Academy and let’s get into it with Aaron Witt.
Breakthrough Academy Link for Episode 255
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Episodes
Contractor Evolution | AI for Contractors: Eliminate Admin Bloat & Scale Faster
Episode 270
A growing contractor can add more leads, more jobs, and more people — and still feel stuck. In this episode, Mark Wong reveals the hidden unbillable work quietly draining time and profit, and shows how smart automation and AI can help your team move faster without losing the human judgment that keeps quality high.
Contractor Evolution | Scale From $1M to $10M (The Easy Way)
Episode 269
Your business isn't worth what you think it is. And the way you're running it is the reason why. In this episode of Contractor Evolution, Cameron Herold breaks down the blueprint that turns a contractor's daily grind into a multimillion-dollar asset.
Contractor Evolution | Open the Books, Change the Game: Ellen Rohr's Accountability Blueprint
Episode 268
What if the numbers you're hiding from your team are the exact thing holding your business back? Ellen Rohr has helped hundreds of contractors open their books — and the ones who did never went back.
Contractor Evolution | How To Get Crews To Track Their Time (Without Babysitting)
Episode 265
Most contractors know that accurate time tracking is important. But if the thought of micromanaging yet another task with your crews gives you grey hairs, you’re not alone. In today’s episode, AlignOps CRO Derrik Shakespear breaks down the importance of time tracking in the field and how to get your crews onboard (and even excited) with this added layer of accountability.
Contractor Evolution | How To Build a Modern Marketing Strategy
Episode 264
As AI rewrites the rules of digital marketing, one question remains: is your contracting business ready for the shift? Site Shed Podcast host Matt Jones breaks down the exact tools and strategies you need to automate growth and dominate your local market before your competitors catch up.
Contractor Evolution | 3 Onboarding Steps to Stop Employee Turnover
Episode 263
Over 33% of new hires quit... ...in just 33 days. How do you stop your contracting company from becoming a revolving door and actually retain skilled workers? Mike Matalone’s take: Proper onboarding systems. Detailed hiring processes. Crystal clear vision. It's not always the most fun part of business. But developing retention strategies is not negotiable.
Contractor Evolution | Accountability, Kindness, and Profit: Blake’s Path to 30% Net
Episode 262
Can you become a better leader by failing more often? Breakthrough Academy Member Blake Butry says that's exactly how tripled his net profit. When Blake joined BTA, he fully embraced the journey, learning as much as possible from every success and failure. And the results speak for themselves: more profit, more A-players on the team, and more balance.