Builder's Insulation Playbook

Insulation isn’t just about hitting code minimums — it’s about understanding where it goes, why and separating fact from fiction in material selection and installation. From below-grade foundations to above-grade walls, rooflines, and interior applications, Travis breaks down how strategic thermal management impacts durability, comfort, and efficiency. Along the way, he unpacks insulation material options, explains R-value vs. U-factor, and explores performance beyond thermal resistance — including moisture, air control, and acoustics. With practical cost insights and real-world installation tips, this playbook arms you with the building science knowledge to deliver smarter, more comfortable, and longer-lasting homes.