Episodes
Contractor Evolution | Should You Niche Down or Expand Out?
Episode 217
To get good at something takes time. If you don’t have time, you’ll never get good at anything. If you, as owner, are doing a little bit of everything, how are you supposed to spend enough time to get GREAT at any one thing? Get control of your calendar yesterday. It will open up more doors than you can imagine.
Contractor Evolution | Leadership Beyond the Hammer - Brian Gottlieb
Episode 215
The potential of your business starts with the potential of your people. And it’s your role as owner to build your team’s confidence, bring out their strengths and help them achieve their goals. The idea that belief is transferable is the very first leadership pillar Brian Gottlieb outlines in his book, "Beyond the Hammer".
Contractor Evolution | Head of Storybrand Talks Contractor Messaging That Sells
Episode 214
When someone asks what you do, what do you say? If you start by explaining what your business does (landscaping, roofing, home building, gutter cleaning, etc.) - you’ve got it all wrong. According to Dr. J.J. Peterson, Head of Storybrand, there’s a better way to answer this question: start with the problem
Contractor Evolution | A New Era: Benji Reflects on Content Marketing and More
Episode 213
The time has come for Benji to officially pass the mic off to our new host, Danny. In his final episode, Benji reflects on the past four years, what he’s learned from working on the podcast, and what advice he’d give to contractors trying to start their own content engine.
Contractor Evolution | Surrounded By Idiots - Thomas Erikson's Tips For Contractors
Episode 211
What’s more important - getting your way or getting aligned? Take a word of advice from Surrounded By Idiots author Thomas Erikson: in a conflict, people won’t remember what you said, but they will remember how you made them feel.
Contractor Evolution | Six Part System For Systemizing Your Contracting Business
Episode 209
At BTA, we use a six part framework to systemize contracting businesses. But which part should you start with? Here’s Coach Ian’s take: figure out your strategy, learn how to set goals, and get obsessed with time management. The rest will come way easier.
Contractor Evolution | How to Systemize Your Contracting Business
Episode 207
If running your business feels like a never ending game of whack-a-mole, you’re probably missing the same thing as most small business owners: Repeatable, reliable, documented processes. Otherwise known as business systems.
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