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Share on LinkedinContractor Evolution | How To Lead WITHOUT Ego (Keith Mercurio's Advice
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As entrepreneurs, we’re constantly learning how to lead others. How to manage people, set direction for our business, and implement systems with our team. But how often do we take the time to learn how to lead ourselves? Today, I’m talking to special guest Keith Mercurio. Keith is a plumber turned speaker and executive coach. He is the CEO and Founder of Ethical Influence Global and does significant coaching work with our friends at Service Titan. As a leader of leaders, Keith knows that our ability to serve others is rooted in our ability to understand ourselves. Our egos, our vulnerabilities, and our needs. In this episode, Keith and I unpack strategies for self-leadership—self awareness, spirituality, and showing up without ego in our daily lives. I really loved our conversation and learned a lot myself, and I hope you do too. Click the link below to tune in.BTA224
Episodes
Contractor Evolution | How to Destroy Your Limiting Beliefs (Real Coaching Session)
Episode 108
Are your beliefs holding you back?<br/><br/> Think you’re “bad with numbers?” You’ll probably be bad with numbers. Think “people will always betray you?” You might be manifesting betrayal. Think “I will never find anyone who can take over my operations?” You probably won’t be finding a good ops manager for a while.<br/><br/> In this week’s episode of Contractor Evolution, TedX speaker author and coach Kedma Ough teaches Danny how to break down his limiting beliefs in real time, so other contractors can see how to do it for themselves.
Contractor Evolution | How AI + One Key Role Will Systemize Your Entire Business
Episode 107
The contractors that are winning with AI aren’t asking “what more can I do?” They’re asking: “How do I do my existing tasks at a tenth of the price?” As David Jenyns, author of Systemology and Systems Champion says: “just because you can do it, doesn’t mean you should do it.” Check out the full episode with David for more tips on using AI, automations, and smart hires to systemize your business fast.
Contractor Evolution | How 8 Years in a Community Changed My Contracting Business
Episode 106
After spending years learning the value of community and connection in the Breakthrough Academy coaching program, Ryan Lermitte decided to focus on becoming more present with those around him. So he made a move many contractors would struggle to do: he turned his phone into a brick. In other words, he shut all his notifications off, cut distractions and refused to let the constant dopamine hits interfere with his conversations and relationships. Would you ever try this?
Contractor Evolution - The AI Playbook Every Contractor Needs in 2025
Episode 105
There’s a million ways AI is going to make our lives easier as contractors. But what about the ways it’s going to make our lives HARDER? (At least in the short-term) The reality is that the faster technology advances, the higher our customers’ expectations become. Do your customers wait a day or two for an estimate? Do they have to Wait a few hours for a sales rep to call them back? Pretty soon, your competitors are all going to be using AI to make wait time non-existent. Will you be left behind?
Contractor Evolution - Secrets of $10MM Contractors: 6 Steps to Freedom
Episode 104
How do you know if you’re ready to scale? It’s all about your net profit. If your margins are thin, DO NOT SCALE. Depending on your industry, you should be netting 10-20% before you even THINK about scaling up. Systemize, optimize, and obsess over efficiency. Then, make a plan for sustainable growth.
Contract Evolution | Leading The Change In The Green Industry - Mark Sedgley
Episode 103
Change management can feel overwhelming. Gantt charts, SOPs, endless check ins… But here’s a secret. There’s one simple change management principle most contractors overlook. Storytelling. When you bring people into the story of your business, into the “why” behind the change and the vision the change is going to fulfil… …you’ll be amazed at how quickly people jump on board.
Contractor Evolution | 4 Mindset Shifts For When You Want To Give Up
Episode 102
Running a contracting business can feel life or death. You’re responsible for other peoples’ income. Your customers are entrusting their homes in your hands. Your family relies on you to provide for them. The buck always stops with you. But here’s a hard truth: your business is not life or death. The reality is, no matter what happens… …you’ll be fine.
Contractor Evolution | Is SEO Dead? Modern Contractor Marketing Tips
Episode 101
90% of contractors take the WRONG approach to Meta ads. 1️⃣Have someone make your creative. 2️⃣Run the ads 3️⃣Hope for the best 🤞 Instead, according to contractor marketing expert Phil Risher, you should make ORGANIC content first, figure out what drives engagement, and then reuse THAT as your ad creative. This simple shift can save you thousands in wasted ad spend.
Contrator Evolution |: Do Free Vacations Close More Deals? John Dwyer’s CRAZY Strategy
Episode 100
Does your brand feel the same as every one of your competitors? You’re not alone. In the trades, it can be hard to truly stand out. To your customer, every company looks about the same. And EVERYONE’S website says they’re the best. So how do you stand out? According to John “JD” Dwyer, the key is being different. Or as he calls it, being the “UN” in your industry. Unconventional, unlike everyone else… maybe even a little weird.
Contractor Evolution | Do Virtual Quotes REALLY Close More Jobs? (Contractor Sales Tips)
Episode 99
With all the AI sales tools coming out, you may be wondering… …are sales reps being replaced? According to Liveswitch CRO and contractor sales expert James Hatfield: not yet. But, technology will continue to make selling easier for reps and MUCH more convenient for homeowners. If you haven’t started modernizing your sales process to match the modern buyer’s expectations, this is your sign to start.
Contractor Evolution | Why 700K People Are Watching Drywall Videos (Strategy Revealed)
Episode 98
Is making content worth it for contractors?<br/> Ben Degros, The Vancouver Carpenter, built a following of over 700K subscribers by making drywall videos. BUT he had to dedicate a massive amount of time and energy to his channel.<br/> In a world filled with more and more noise, don’t underestimate how much work it is to create an online brand that resonates with your audience. It’s not about going viral; it’s about offering value to your customers before they start working with you.