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Contractor Evolution | Lessons From Breakthrough Academy’s 2023 Leader of the Year
We talk a lot on the show about leadership. But today, we’re approaching it a bit differently.
My guest today is Matt Parks, VP of Business Development at Five Points Roofing and the winner of Breakthrough Academy’s Leader of the Year Award in 2023.
He knows a lot about leadership. Not because he wrote a book on it—but because he has worked tirelessly over the years to develop and adopt a holistic, human-centered leadership philosophy. And it paid off.
Matt is known in the Breakthrough Academy community as a strong implementer of systems and processes. In other words, he gets stuff done. And he gets his team wanting to get stuff done too.
Listen to the full episode to learn how you can use Matt’s approach to become a leader who is both more effective and more compassionate. You’ll hear about how this approach influenced Five Points’ unconventional sales and marketing strategy, created a united team, and helped Matt overcome personal tragedy.
Click the links below to tune in.
To learn more about Breakthrough Academy, click here: https://trybta.com/BSN171
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Episodes
Contractor Evolution | AI for Contractors: Eliminate Admin Bloat & Scale Faster
Episode 270
A growing contractor can add more leads, more jobs, and more people — and still feel stuck. In this episode, Mark Wong reveals the hidden unbillable work quietly draining time and profit, and shows how smart automation and AI can help your team move faster without losing the human judgment that keeps quality high.
Contractor Evolution | Scale From $1M to $10M (The Easy Way)
Episode 269
Your business isn't worth what you think it is. And the way you're running it is the reason why. In this episode of Contractor Evolution, Cameron Herold breaks down the blueprint that turns a contractor's daily grind into a multimillion-dollar asset.
Contractor Evolution | Open the Books, Change the Game: Ellen Rohr's Accountability Blueprint
Episode 268
What if the numbers you're hiding from your team are the exact thing holding your business back? Ellen Rohr has helped hundreds of contractors open their books — and the ones who did never went back.
Contractor Evolution | How To Get Crews To Track Their Time (Without Babysitting)
Episode 265
Most contractors know that accurate time tracking is important. But if the thought of micromanaging yet another task with your crews gives you grey hairs, you’re not alone. In today’s episode, AlignOps CRO Derrik Shakespear breaks down the importance of time tracking in the field and how to get your crews onboard (and even excited) with this added layer of accountability.
Contractor Evolution | How To Build a Modern Marketing Strategy
Episode 264
As AI rewrites the rules of digital marketing, one question remains: is your contracting business ready for the shift? Site Shed Podcast host Matt Jones breaks down the exact tools and strategies you need to automate growth and dominate your local market before your competitors catch up.
Contractor Evolution | 3 Onboarding Steps to Stop Employee Turnover
Episode 263
Over 33% of new hires quit... ...in just 33 days. How do you stop your contracting company from becoming a revolving door and actually retain skilled workers? Mike Matalone’s take: Proper onboarding systems. Detailed hiring processes. Crystal clear vision. It's not always the most fun part of business. But developing retention strategies is not negotiable.
Contractor Evolution | Accountability, Kindness, and Profit: Blake’s Path to 30% Net
Episode 262
Can you become a better leader by failing more often? Breakthrough Academy Member Blake Butry says that's exactly how tripled his net profit. When Blake joined BTA, he fully embraced the journey, learning as much as possible from every success and failure. And the results speak for themselves: more profit, more A-players on the team, and more balance.