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Contractor Evolution | 6 Revenue Driving Videos Every Contractor Needs
Episode 17
Marcus Sheridan co-authored The Visual Sale, a book on how to use video content effectively. With two out of every three adults using video as their primary information source, 96% of consumers look for videos before buying products or services. The book covers word-for-word chat GPT prompts, core video requirements for modern contractors, and whether hiring an agency or freelancer is better.
Contractor Evolution | 7 Archetypes Of Effective Project Managers
Episode 16
Kyle Nitchen, a senior project manager at Layton Construction, discusses the challenges of project management in the construction industry, the limitations of modern tools like Gantt charts and critical paths, and the 7 archetypes of effective project managers. He also shares insights on the importance of leadership project management in today's construction environment.
Contractor Evolution | SOP Replay
Episode 10
Tom Hughes, a lean manufacturing expert and author of two books on organizational change through Standard Operating Procedures (SOPs), discusses the importance of pulling SOPs out of teams for more effective implementation, using a multimedia approach to ensure they are followed, and leadership tactics for creating a Kaizen culture that continuously improves itself. To learn more about Breakthrough Academy, click here.
Contractor Evolution | How A Visionary Found His Integrator
Episode 9
Brian Scudamore, the founder of 1-800-GOT-JUNK, shares his journey of finding his Integrator and COO, Erik Church. Scudamore's success in home service can be attributed to hiring out his weaknesses and focusing on his strengths. As businesses grow, it's essential to hand off day-to-day execution to someone better equipped to execute strategies. Scudamore's story demonstrates the importance of a strong second in business strategy.
