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Contractor Evolution | 6 Revenue Driving Videos Every Contractor Needs
Episode 17
Marcus Sheridan co-authored The Visual Sale, a book on how to use video content effectively. With two out of every three adults using video as their primary information source, 96% of consumers look for videos before buying products or services. The book covers word-for-word chat GPT prompts, core video requirements for modern contractors, and whether hiring an agency or freelancer is better.
Contractor Evolution | 7 Archetypes Of Effective Project Managers
Episode 16
Kyle Nitchen, a senior project manager at Layton Construction, discusses the challenges of project management in the construction industry, the limitations of modern tools like Gantt charts and critical paths, and the 7 archetypes of effective project managers. He also shares insights on the importance of leadership project management in today's construction environment.
Contractor Evolution | How To Buy Back Your Time
Episode 15
Dan Martell, an award-winning entrepreneur, investor, and author, has been invited to speak on Breakthrough Academy. His book, Buy Back Your Time, offers a pragmatic approach to entrepreneurship, avoiding the stress-inducing nature of building a business you grow to hate. The interview focuses on the core framework of his book, The Buy Back Principle.
Contractor Evolution | SOP Replay
Episode 10
Tom Hughes, a lean manufacturing expert and author of two books on organizational change through Standard Operating Procedures (SOPs), discusses the importance of pulling SOPs out of teams for more effective implementation, using a multimedia approach to ensure they are followed, and leadership tactics for creating a Kaizen culture that continuously improves itself. To learn more about Breakthrough Academy, click here.
