Lydia Crowder with the Build Show, makes the case for tradespeople to build a digital presence for their business. After a round table at Build Show Live, she is surprised by how many contractors have no website, Google reviews, or social media accounts at all. She explains that homeowners looking for a roofer or other contractor usually search online or check review sites rather than rely on word of mouth alone. A simple website, an email address, and a Facebook or Instagram page add credibility, and posts can be casual tips or portfolio work. She says social media doesn’t need to be polished or frequent, and that natural, off-the-cuff content tends to land best.

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