CJ Nielsen talks with guest Will Pritikin of Aforma Design Studio at Build Show Live 2026 about the role of detailed design in residential construction. Aforma provides white-label design and interior design services for builders, working under their brand to create more complete, coordinated construction documents. The discussion focuses on how missing information in architectural plans—particularly electrical layouts, lighting specifications, receptacle locations, and interior elevations—leads to delays, added labor, and costly field adjustments. Pritikin explains how Aforma works with builders and trade partners to bring those details together, helping resolve design questions on paper before they become problems on the job site.

Interested in learning more about Aforma Design Studio? Visit www.aforma.co to explore their work. Have questions? Reach out to our guest, Will, directly at will@aforma.co

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