"Badges, we don't need no stinking badges!!" This famous (mis)quote from the film The Treasure of the Sierra Madre pretty much sums up our discussion on this topic!

Throughout our industry—whether it is product manufacturers and ASTM standards, or architects and their professional certifications—standards don't translate into better buildings. Perhaps, as Steve states, our industry has a cultural problem with all the changes that are necessary to achieve better buildings. The long and the short of it is this: It is only through rigorous education — for both clients AND building professionals — that building-science-based design and construction will become an industry-wide phenomenon.

I do have to include yet another gem from Steve: "chase friction." Great expression for always looking for a better approach to what we do...

Huge thanks to our episode sponsor, North Atlantic. Learn more at: https://www.archconceptsllc.com/

PETE'S RESOURCES:

• YouTube clip from the movie cited above - https://www.youtube.com/shorts/iP_LTDggATU

NOTE: We three do NOT have completely aligned perspectives on this topic, and the resources below are simply EXAMPLES of industry approaches to this issue!

• Quality Standards for the Construction Industry (ISO) - https://www.nqa.com/en-us/certification/sectors/construction
• One cut on construction industry education and certifications - https://nawic.org/why-do-construction-education-credentials-matter/
• One interesting article on chasing friction: https://medium.com/@sonalaggarwal2/designers-who-innovate-dont-chase-innovation-they-chase-friction-65ba95177442