In this episode of The Build Show, Jake Bruton launches a multi-part deep dive into insulation, starting with the fundamentals every builder needs to understand. Jake breaks down why insulation matters, how heat actually moves through a building, and what terms like R-value, U-factor, and delta T really mean—without the jargon getting in the way. He walks through how the 2021 energy code approaches insulation, explains the shift toward whole-assembly performance, and shows how walls, ceilings, windows, and foundations are evaluated differently. Along the way, Jake connects building science to real-world outcomes: comfort, durability, moisture control, energy efficiency, and happier clients. This episode sets the groundwork for smarter insulation strategies and future episodes that dive deeper into specific assemblies, starting with foundations. If you want clarity before complexity, this is where the insulation conversation should begin.

Stay connected with Jake Bruton on Instagram and watch full episodes.
Jake Bruton's Episodes
Jake Bruton's Instagram
Aarow Building