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On this episode of The Build Show, hosts Eric Aune and Andy work through a listener question from a young plumber wondering how to attract the right customers instead of saying yes to every job. The conversation covers how service work differs from new construction, why profit per hour matters more than total invoice size, and how a crew's skillset shapes which projects make sense to pursue. They weigh the risk of losing customers to competitors against the value of specializing, and compare repeat business and referrals with paid lead generation as ways plumbing and HVAC contractors build a customer base suited to the work they actually want to do.

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