Most contractors obsess over top-line growth. More leads. More jobs. More crews. More revenue. But there’s a quieter problem hiding underneath all of that: unbillable labor. Paperwork. Admin. Redundant steps. Bad handoffs. Tiny inefficiencies that seem harmless on their own, but stack up across every single job. My guest on the show today is Mark Wong, founder of Kopperfield and former software leader at companies like Microsoft, Facebook, and Stripe. He now builds tools for electricians and has spent years studying where contractors lose time, money, and momentum inside their workflows. In this episode, Mark breaks down why so many contractors stay focused on growth while ignoring efficiency, and why that blind spot quietly kills scale. If your company is growing, but things still feel heavier than they should… this episode will help you find the drag. To learn more about Breakthrough Academy, click here: https://trybta.com/BSN270