At the 2026 Con Expo in Las Vegas, Stephanie walks through Caterpillar's new Cat Compact booth — a concept designed specifically for small contractors who've long felt overlooked at traditional dealerships. The stores are built around three core offerings: purchasing (with financing options), equipment and attachment rentals, and a next-day parts, two-day service promise. Rather than competing for attention alongside large commercial accounts, small contractors get a dedicated sales rep from start to finish. The booth also features a physical AI-concept truck Caterpillar built after AI-generated renderings of the vehicle went viral online, signaling the company's broader push toward innovation.

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