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Mike Conneely discusses why professional photography is an essential part of showcasing completed custom homes. He explains that high-quality images shape first impressions, support marketing efforts, and highlight the craftsmanship, design, and natural light that set a project apart. Mike also covers practical considerations for planning a successful photo shoot, including coordinating around lighting conditions, securing homeowner permission, capturing images for different social media formats, and photographing distinctive features throughout the home. He shares why investing in an experienced architectural photographer pays off and why photographing a home after it is furnished often creates more authentic, visually engaging spaces

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