Building Consensus | Episode 196: Good, Better, Best

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Home Building Consensus | Episode 196: Good, Better, Best

Building Consensus | Episode 196: Good, Better, Best

The three levels of offerings often cited in building and other sales processes can offer useful comparative analysis for buyers looking to make an informed decision. Unfortunately, there is an implied but unspoken statement that “Good” is adequate and the others are unnecessary upgrades. Should we abandon GBB?

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