In today’s episode of The Build Show, Jordan breaks down how large-scale developers maximize profits in the home-building industry—and why that model leaves homeowners with oversized, inefficient houses on tiny lots. Drawing from his talk at Build Show Live, Jordan sets the stage for his four-part series on affordable high-performance homes, explaining how current development practices shape our sprawling suburbs and why the price-per-square-foot mindset fails homeowners. This episode defines the core problems in today’s market and tees up the steps toward building smaller, smarter, and more attainable high-performance homes.

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