What if you offered a potential customer a free vacation if they hired you by the end of the week? Gimmicky? Maybe. But according to today’s guest, it works. John Dwyer, or “JD” for short, has built an entire business around incentive-based marketing. In other words, rather than resorting to price discounting to get more work, what if you looked for a value add incentive instead?

Sometimes that’s something small, like a Happy Meal toy. Sometimes it’s a free trip to Disneyland. In this episode, JD breaks down what he thinks are the 5 elements of a successful direct response campaign, including what he calls the WOW factor incentive. This guy’s got some seriously out of the box ideas, so buckle up. Click the links below for the full episode, and let me know what you think.
BTA Link for Episode 240