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In this episode of the Build Show Jordan dives into one of the most challenging—and overlooked—parts of building a custom home: finding the right lot. He breaks down why buying land is often harder and more expensive than expected, especially when balancing affordability, location, and long-term livability. From production builders versus build-on-your-own-lot options to the realities of acreage costs, Jordan explains what truly drives land prices. He walks through critical due diligence factors including sun orientation, climate, soil conditions, water availability, utilities, access roads, HOA restrictions, and even neighbors. With real-world examples and hard-earned lessons, this episode equips future homeowners with a practical framework for evaluating land before they ever design a house. If you’re dreaming of building your own home, this is essential guidance to help you avoid costly mistakes and make smarter land decisions from the start.