Have you ever felt like you’ve hit a wall when it comes to marketing? You’re not alone. You can’t get someone to impulse buy a new deck, air conditioner, or new roof. Instead, you have to sell trust, reliability, and a rock-solid reputation. So why are most contractor marketing strategies built like they’re selling sneakers? Today, I’m joined by Ryan Chute, partner at Wizard of Ads and international sales strategist, to unpack how trades and home service pros can rewire their approach to brand, advertising, and messaging. You’ll learn: ● How to create a brand message that actually sticks in your customer’s mind so you can stand out from your competition ● The biggest branding mistake contractors make (and how to fix it) ● Why your “satisfaction guarantee” is useless Click the link below for the full episode. Enjoy.