Contractor Evolution | Sell More by Putting the Customer First

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Home Contractor Evolution | Sell More by Putting the Customer First

Contractor Evolution | Sell More by Putting the Customer First

Register for Build Show Live 2025 HERE

To the outside world, the word “sales” has gotten a bad rap. People think it’s all transactional. All about pushing something on the customer in order to get what’s best for the sales rep or the company. And that can make the act of selling feel uncomfortable, awkward and transactional. That’s why I wanted to talk to Joe Crisara.

Joe is a seasoned expert in contractor sales training, best known for creating the Pure Motive Service System that helps service businesses ethically boost revenue and closing rates all while doing what’s best for the customer.